FINECO sends delegates to DIGICON XE, held last October 3-5, 2018 at the Phil. International Convention Center. 

Varied learning experiences under 3 content tracks focused on designing the next billion consumers, designing experiences for customers of the future, using data to personalize scale, while providing the importance of values in the digital world.


With the advent of intense digital immersion and evolving market landscape, FINECO saw the value of sending its Clients Service team and Operations Director to the Brand Boot Camp held last July 25, 2018 at SMX Aura.

Powered by Acumen Strategy Consultants, the whole day conference provided an intensive learning experience that paved an avenue for professionals to create conversations around building strong brands as a business strategy amidst the everchanging consumer behavior.

Moe than a thousand delegates from different industries engaged during the conference and captured what it takes to build, sustain, and regain brand love. Equally relevant subjects discussed geared towards the evolution of consumer insighting, how winning strategies have changed with the coming of e-commerce, and how to secure loyalty from the next generation of consumers.


FINECO constantly makes every effort to discover the best practices of innovation drivers and industry disruptors for full understanding of the modern customers. For this reason, the company is participating in Retail Congress Asia Pacific on October 10-11, 2017 in Hong Kong to primarily build relationship with key decision makers from 25 countries. FINECO aims to participate in interactive seminars and thought-provoking talks to discover the best strategic insights for the business. 

Retail Congress is the premier information and networking event for retail leaders in the region, engaging more than 350 delegates (retailers and solution providers) who playS an active role in depicting a fresh direction for the retail market. 

TNAP 2017

FINECO joined the recently-concluded Tindahan ni Aling Puring Convention (TNAP) last May 24-28, 2017 at the World Trade Center Manila. The event is attended by thousands of Aling Puring members, and numerous brands offering “panalong promo and discounts”.

FINECO, as one of the leading promo and marketing agency in the country, provided its services to participating accounts such as San Miguel Purefoods wherein the team handled the entire booth operations. For other big accounts such as Splash Foods Barrio Fiesta, booth design and fabrication were supplied, and managed its promo and selling activities, as well. Moreover, sampling activations were organized for brands such as Nestle Kimy, Lady’s Choice Sandwich Spread, Knorr Pork Monggo, and La Filipina.


Providing competent Trainers to produce quality Promo Specialists is one of the company’s commitment to its valued Clients. To carry out this undertaking, FINECO joined the Philippines Society for Training and Development Foundation, Inc. in April 2017. PSTD is a premier organization of Workplace Learning and Performance practitioners committed in providing global standards and ethical guidelines in the practice of WLP

Attending the monthly PSTD Tipanan are Elena G. Tayone (Training Manager), and Bryan Dela Cruz (Training Supervisor). The periodic convergence or Tipanan serves as an avenue for exchange of information related to learning and development, and aims to inspire systematic study of training processes, as well as to develop the members in producing coherent training design format.

Relevant insights and knowledge gained from the monthly assemblies are cascaded to all FINECO Area Managers and NCR and Provincial Trainers to ensure the quality of training nationwide.

FINECO Stays Current in the Digital Age

The retail landscape has changed significantly in the last few years with the advent of digital marketing. To keep up with the shift, FINECO enrolled two of its key players from the Client Service team: Katherine P. Jusayan (Creative Services Manager), and Dhona Mae Nofuente (Business Unit Head) in Certified Digital Marketer Acceleration Program held in Asian Institute of Management last January 28 to February 25, 2017.

CDM is a 5-week training course for digital marketers who want to accelerate their careers in the digital industry. Subjects taken are Introduction to Digital Marketing, Website Development, Social Media Marketing 101 & 102, Digital Media Strategies, Paid Online Advertising, Mobile Marketing, Email Marketing, Search Engine Optimization, and Digital Analytics.

The course provided new strategies, trends in digital space, and has accustomed its students with digital channels as one of the relevant platforms in creating a marketing plan.



Path to Purchase Expo 2016 (P2PX) is the world’s largest gathering of Shopper and Retail Marketing Professionals. The Expo facilitates industry interaction, and fosters a deeper understanding of all marketing efforts and touchpoints that influence buying decisions in-store, online, and anywhere along the path to purchase.

To further understand the emerging trends and the ongoing evolution of consumer marketing, FINECO sent its Client Service and Business Development team in Chicago, Illinois to attend the P2PX last September 20-22, 2016 .

The delegates attended the seminars conducted by industry experts, and picked up critical knowledge and insights which includes multidisciplinary and innovative solutions from leading agency creatives and brand marketers.



We would like to inform our valued Partners, Clients, and Friends that FINECO Management Corporation main office has moved to 11th Floor FEMS Tower 1, along Zobel Roxas St. corner Pres. Osmena Highway Malate, Manila. 

The transfer was done to cater to the growing family of FINECO, and to provide an atmosphere that is more conducive for collaboration and innovation. 

For any inquiries, you may call (02) 7162126

Page of 2